About

Hello, Salam, Namaste — I’m Sajeed Ahmed.

My career didn’t begin in sales.

It began in engineering, moved through operations and delivery, and eventually led me into enterprise solution selling.

That journey shaped how I work.

For over 20 years in the ICT industry, I’ve worked across technical, operational, and commercial roles — helping teams and customers navigate complex problems and arrive at clearer decisions.

Along the way, I’ve led strategic accounts, partnered closely with senior leaders, and contributed to outcomes including $60M+ in revenue. But across every role, one belief stayed constant:

It’s about clarity.

It’s about understanding.

It’s about helping.

Today, my work sits at the intersection of strategy, systems thinking, and human conversations. I focus on:

Enterprise and solution selling grounded in real customer problems
Translating complex technology into simple, actionable value
Building trust between technical teams and business stakeholders
Helping people feel more confident when sales enters their world

More than titles or numbers, what motivates me is helping people grow — whether that’s a customer navigating uncertainty, or a professional trying to make sense of sales for the first time.

This site, and Sales Unlearned, are extensions of that journey — shared openly, as I continue learning too.

I aspire to lead in a way that simplifies complexity, builds confidence, and helps people and organizations do their best work — without losing what makes them human.

This vision is grounded in:

Strategic thinking that stays close to reality
Human-centered communication that creates trust
Thoughtful use of emerging technologies
Staying connected to what customers actually need, not just what sounds good

For me, the goal has never been growth for its own sake.

It’s meaningful, sustainable progress — built on trust, curiosity, and continuous learning.

VISION

How this helps in real situations

What I share is shaped less by theory and more by real work.

That work has involved navigating real customers, real constraints, and real delivery outcomes — across public-sector and enterprise environments in the ICT industry.

For you, this translates into clearer thinking in situations that often feel messy, such as:

Preparing for important customer conversations without sounding scripted
Making sense of complex requirements and competing stakeholder views
Navigating long decision cycles with confidence and intent
Turning technical detail into clear, actionable value
Knowing when to move forward — and when to walk away

Behind this are years spent working closely with engineering, delivery, and business teams, and being accountable for outcomes — including contributing to $60M+ in revenue.

The aim here isn’t theory or tactics.

It’s clarity that holds up in real conversations and real execution.