Sales isn’t the problem.

The way we were taught to think about it is.

 

Sales Unlearned is written for people who didn’t start in sales —

engineers, operators, domain experts, and early-career professionals who were suddenly expected to “sell,” or who feel hesitant, uncomfortable, or unsure about stepping into a sales role at all.

 

 

What changes in how you think

 

This book helps you:

 

• Unlearn common sales myths that quietly shape behaviour

• Build confidence without pretending or performing

• Shift from pressure to clarity in conversations

• See sales as a shared problem-solving process, not a personal test

 

 

What you’ll be able to do differently

 

Alongside the mindset shift, Sales Unlearned introduces practical tools you can use in real work:

 

• Simple frameworks to prepare for conversations without sounding scripted

• Clear ways to navigate discovery, qualification, and proposals

• Guided workbook exercises — and a mindset-first approach on how to use them meaningfully, not mechanically

 

It’s not about scripts or tricks.

It’s about understanding people, problems, and yourself — and approaching sales with calm, clarity, and intent.