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Sales doesn’t need to feel uncomfortable

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Unlearn the assumptions that make selling feel forced.

Shift conversations from persuasion to clarity.

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Sales isn’t the problem.

The way we were taught to think about it is.

Sales Unlearned is written for people who didn’t start in sales — engineers, operators, domain experts,

and early-career professionals who were suddenly expected to “sell.”

 

For anyone who feels hesitant, uncomfortable, or unsure in sales conversations.

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What changes in how you think

This book helps you:

 

  • Unlearn the myths that quietly shape behaviour

  • Build confidence without pretending or performing

  • Shift from pressure to clarity in conversations

  • See sales as shared problem-solving, not a personality test

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A Date That Matters

Book Release

Sales Unlearned is released on 28 December 2026.

 

That date matters to me — it also happens to be my daughter Anayah’s birthday, a reminder of why this work matters beyond the book.

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You can now order below.

Download Access

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What Clients and Peers has to say

 
 
Sajeed is an outstanding professional who has consistently delivered excellent results. He excels in building strong client relationships, understanding customer needs, and providing solutions that create real value. His leadership qualities and ability to balance strategic thinking with effective execution sets him apart. Sajeed has a proven track record of driving growth, retaining key clients, and solving complex problems with skill and dedication. He is not only a reliable and skilled team member but also an inspiring colleague who motivates everyone around him.
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- Sridhar
 
 
Sajeed, Thank you very much for a very productive and insightful conversation. I really liked your clear, well‑organized, and easy to follow responses. The way you balanced depth with simplicity made the ideas practical and actionable. It was completely engaging and solution‑focused, and it gave me clarity on my next steps. I’d love to have more discussions like this.
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- Vaibhav
 
 
One hour with Sajeed clarified our GTM, sharpened our sales script, and unlocked next steps.
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- Sourabh
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